Case study

Our colleagues

Employee Star Awards

Over 200 people and teams were nominated for our Employee Star Awards, with winners across 10 categories announced at an event in Manchester

The volume of entries revealed our people’s dedication to their jobs and to our customers, and their desire to champion and celebrate each other’s work.


Staff forum

Our Staff Forum includes representatives from across the business and from across our geographic locations.

It meets regularly with our Executive Team, feeding back employees’ views, ideas and opinions on what’s happening at Guinness. This ensures the views of employees inform our decision-making and the employee experience at Guinness.


Amazing Service training

Our Amazing Service programme was created by our people. Because colleagues designed the programme, we knew it would engage and inspire others. It brings to life our new Guinness Service Style, which was shaped by our customers and our people.

Focusing on what it means to both deliver and receive amazing service has created what we believe will be a sustained and embedded change in our approach. It’s really changed the way we do things, and how it feels to be a Guinness customer.

Totnes, Devon